Analytical Breakdown About Jordans Apparel

Danny Gilham
August 21, 2007
Lit 11 1st period

Writing 1 Analytical Breakdown
Michael Jordan’s Shoes

As of today to have everyone wearing your shoes, to be listed the best in the NBA history it’s very hard and challenging because everyone will tell you that Michael has their respect. Michael Jordan is a very important person, especially when it comes to shoes and basketball. He has about a million pairs of shoes and everyone wears them. Started in 1985 where Jordan came out with his 1st shoe. His designers really did all of the work but on the court he did the work.

His designers were all kind of different races and genders for example one man was from Venezuela and one was from Haiti. Aston Martin, Tinker Hatfield are the latest designers but Tate Kuebis is who designed every Air Jordan model up to the 15th. But the other two did work on his shoes also. Being Michael Jordan’s designer is probably the best thing in the world. You design a shoe put the Jordan symbol on it and ask Michael if he likes them. To me that’s an easy and fun job. I can relate to that because I am creative and I love Michael Jordan.

There are plenty of people as of today no matter the age wise still wear Air Jordan’s. I have seen old men with them on. No matter the age I’ve seen a lot of people with Jordan’s on their feet. Starting from the age of an infant to old men. People like Jordan’s because I guess they are different. Some people play basketballs in them because that’s what they really are made for but some people wear them just to be wearing them.

The first pair of Jordan’s that was first designed in 1985 colors was red, black and white because that’s the Bulls uniform color. He started with one pair and now he’s at number 22. That’s 22 pair of shoes that came out to the public and do you knows how many pair’ sells in every city and state every time they come out? Millions and millions in each state buy his shoes. From Jordan 1-22 he probably has sold over 50 million pairs of shoes.

There are different kinds of Jordan’s. You have the Trainers, the Air Jordan’s, the Retro Jordan’s, and the Jumpmans. Most of Jordan’s that come out really doesn’t match his uniform. The Air Jordan’s usually comes out with colors to match his uniform but the Retro’s and the Jumpmans and the other Jordan’s that come out are basically whatever color the designer wants to make them. Most of Air Jordans come out is either black red or white, or they’ll have either color in them. Sometimes Air Jordans is different colors but most of the time they come out they’re to match his uniform.

Roy Jones Jr. is a boxer that is sponsored by Jordan so he wears Jordan’s boxing shoes. There are nearly about 30 people in the NBA are sponsored by his apparel. Sponsoring by Jordan is really a privilege if you ask me. People who wear his shoes be the ones that stand out in the NBA, MLB, or the NFL. They are like the top shoes, cleats, and sandals in each sport.
Jordan’s shoe even leads to accessories like headbands, socks, cloths, towels, bed sheets, pillowcases, etc. There are billions and billions of people who wear the Jordan shoes and the brand every day, including me. Most of the Jordan’s I have at home are Retro’s and Air Jordan’s because those are the one’s he, Michael Jordan wears and admire the most. But I love the name Jordan period.